🌱 Introduction

Without knowing who you are aiming to attract, you cannot brand your company, create an effective listing or make your marketing work.

So the crucial first step is to work out exactly who your customer is.

This includes:

✅ Lifestyle

✅ Behaviours

✅ Goals

✅ Fears

✅ Pain points

It requires you to create a ‘customer avatar’: a character study of the person you are aiming to sell to.

An example:

‘Alan Jones, married 45 year owner of a small independent business with older teenage children. He likes watching sports, going to the pub and hanging out with friends. He worries about his business and economic threats to his livelihood. He wants to grow his business and income without hiring more staff or taking risks.”