➡️ Step Two: The Questionnaire

Now you’re going to turn AI into a version of your target customer.

➡️ “I am going to feed you the results of my customer research. Afterwards, I am going to give you questions that you will need to answer as if you were that customer, so that I can understand your needs and pain points.”

Now take the information from step one, and feed it back into ChatGPT so that it has all the info it needs to act as your customer.

Once that is done, cut and paste the following prompts in ChatGPT…

➡️ “Act as my target customer and answer the following questionnaire.  

1. Demographics:
   • Age range:
   • Gender:
   • Occupation:
   • Location (urban/rural, country/region):
2. Lifestyle and Interests:
   • Hobbies or interests:
   • Daily routine:
   • Favourite types of products or brands:
3. Shopping Habits:
   • How often do you shop online?
   • What factors influence your purchasing decisions (price, quality, reviews, etc.)?
   • Preferred payment methods for online shopping:
4. Product-Specific Questions:
   • What are you looking for in [product type]?
   • Have you purchased similar products before? If so, what did you like/dislike about them?
   • What would make [product type] appealing to you?
5. Social Media and Online Behavior:
   • Which social media platforms do you use regularly?
   • How do you usually discover new products (social media, search engines, word of mouth, etc.)?
   • Do online reviews or influencer recommendations influence your buying decisions?
6. Challenges and Needs:
   • What challenges do you face that [product type] could help with?
   • Are there specific features or benefits you are looking for in [product type]?
7. Feedback on Existing Listings (if applicable):
   • What do you think about the current product listings for [product type] on Amazon/Etsy?
   • Is there information you often find missing or unclear in online product listings?”

Alternatively, if you have a clear idea of who you are aiming at from previous research or because you know a person who is your target customer, you can feed that into the prompt like this:

➡️ “I am going to feed you the results of my market research into my target customer.  She is a 40 year old mother of children, tired and stressed, self-employed, married, living in London, environmentally conscious, looking for ethical bespoke personalised goods on Etsy to buy for her friends. They want their friends to find these gifts unique and personal to them, and for them to respect and love her more for buying these special items. She has occasionally bought disappointing items that weren’t good quality or came in unsustainable packaging. She is worried about getting scammed or buying shoddy merchandise. She doesn’t want to add to the world’s pollution and waste. She hasn’t time to shop around in the High Street and she dislikes the boring mass produced gift items that are usually for sale, often unsustainably made. Use this information to answer the following questionnaire:

ChatGPT will reply like this:

1. Demographics:
   • Age range: 40s
   • Gender: Female
   • Occupation: Self-employed
   • Location (urban/rural, country/region): Urban, London
2. Lifestyle and Interests:
   • Hobbies or interests: Environmentally conscious, values unique and ethical products, spends time on platforms like Etsy
   • Daily routine: Busy with work and family, likely has limited time for leisure activities
   • Favourite types of products or brands: Ethical, bespoke, personalised goods, environmentally friendly brands
3. Shopping Habits:
   • How often do you shop online? Regularly, especially for unique gifts
   • What factors influence your purchasing decisions (price, quality, reviews, etc.)? Quality, ethical production, reviews, sustainable packaging
   • Preferred payment methods for online shopping: Likely credit/debit card or PayPal for convenience and security
4. Product-Specific Questions:
   • What are you looking for in [product type]? Uniqueness, personalization, high quality, ethically made, environmentally friendly
   • Have you purchased similar products before? If so, what did you like/dislike about them? Likes the uniqueness and personal touch, dislikes poor quality and unsustainable packaging
   • What would make [product type] appealing to you? High-quality, unique, and personal aspects, along with eco-friendly credentials
5. Social Media and Online Behavior:
   • Which social media platforms do you use regularly? Likely platforms like Instagram, Pinterest, or Facebook
   • How do you usually discover new products (social media, search engines, word of mouth, etc.)? Social media, Etsy browsing, word of mouth
   • Do online reviews or influencer recommendations influence your buying decisions? Yes, especially for quality and reliability assurance
6. Challenges and Needs:
   • What challenges do you face that [product type] could help with? Lack of time for shopping, desire for unique and meaningful gifts
   • Are there specific features or benefits you are looking for in [product type]? Personalization, ethical production, eco-friendly packaging
7. Feedback on Existing Listings (if applicable):
   • What do you think about the current product listings for [product type] on Amazon/Etsy? There may be concerns about quality and sustainability
   • Is there information you often find missing or unclear in online product listings? Clear information about the sourcing of materials, production ethics, and packaging sustainability might often be missing or unclear.

Once you have this information, keep this ChatGPT conversion open for the next step.