➡️ Step Two: Refine the Copy
ChatGPT will now have presented you with some copy, based on one of the proven models, which you can use for your listings, as well as any other places you are promoting your products.
However, it’s unlikely that ChatGPT got it 100% spot-on the first time. It’s likely that you will need to adjust it. Common problems with Chat GPTs offering include:
✅ Stiff, formal language
✅ Marketing or business jargon
✅ Lack of personality and voice
So here are some prompts you can use:
- Turning Stiff, Formal Language into Natural, Human Language
➡️ “Rewrite this using everyday language, like I’m explaining it to a friend.
➡️ “Make this sound more casual and approachable, as if I’m chatting with someone over coffee.”
- Rewording Marketing or Business Jargon
➡️ “Explain this concept in simple terms, avoiding any complex marketing language.“
➡️ “Do this again, but replace any jargon with plain English that anyone could understand.“
- Adding Personality and Voice to Stand Out
➡️ “Rewrite this in the voice of a [insert a very brief description of your character.]
➡️ “Do this again, but make it sound quirky and fun, like [insert a known personality or character who embodies these traits].”
➡️ “Add a playful and light-hearted tone to this copy to make it more engaging.”
General Tips for Refining Copy:
Request multiple versions of the same content. For example: “Can you provide three different versions of this, each with a unique tone – one funny, one serious, and one inspirational?”
If the copy feels too salesy, ask to include elements that the target audience can relate to.
In order to do this, get hold of your customer avatar, or go to the Chat in which you and the AI developed the avatar.
➡️ “I am going to feed you my target customer avatar, then I am going to give you some commands afterwards [INSERT AVATAR.]“
➡️ “Please rewrite the copy but include a relatable scenario or experience in this copy that the target audience, like [NAME OF AVATAR], might have encountered.”
➡️ “Please add a couple of questions in this copy that directly address the reader’s potential needs or pain points.”
By following this strategy and using these prompts, you can guide ChatGPT to refine and edit your copy into something more natural, relatable, and distinctive.