➡️ Step Three: Sales Copy for Your Lead Magnet

To advertise your lead magnet and collect their email address, you create a ‘squeeze page’, which is a short landing page. With this structure:

✅ Headline

✅ Paragraph summing up the main benefit that the lead magnet delivers

✅ 3-5 bullet points teasing specific benefits

✅ Line explaining that they’ll get free email advice and updates.

✅ Call to action (download the report)

✅ Reassurance that you will not share their email address with anyone else.

You will need the list of features and benefits (and the bullet points that you got ChatGPT to create) in order to do this.

First prepare Chat GPT with the following:

➡️ “I need you to help me write a squeeze page for my lead magnet. I am going to feed you my recommended structure, then I am going to give you the details you need.“

– Headline – Paragraph summing up the main benefit that the lead magnet delivers – 3-5 bullet points teasing specific benefits – Line explaining that they’ll get free email advice and updates. – Call to action (download the report) – Reassurance that you will not share their email address with anyone else.

Now give it the details, including your benefit-based bullet points from Module Three.

➡️  “The squeeze page is for a free eBook of office jokes and pranks, which they’ll get in return for submitting their email address, plus they’ll get emailed the latest jokes and funnies every week for free. My target audience is office workers aged 25-50, male, middle management. My brand is irreverent, funny, and unique. Here are my suggestions for bullet points (please use these).“

Headline:

“Unleash Office Laughter: Get Your Free eBook of Hilarious Office Jokes & Pranks!”

Main Benefit Paragraph:

Are you ready to become the office legend? Our exclusive eBook, loaded with the funniest office jokes and most epic pranks, is your secret weapon. Transform your workday from mundane to hilariously memorable, and be the reason your colleagues can’t wait to come to work!

Bullet Points (Specific Benefits):

✅ Elevate Your Humour Game: Handpicked jokes that are sure to get the whole office laughing.

✅ Prank Like a Pro: Ingenious and harmless pranks to keep the office atmosphere light and fun.

✅ Never Run Out of Fun: Fresh, new jokes and prank ideas added regularly.

✅ Become the Office Mood-Booster: Spread joy and laughter among your team, making workdays more enjoyable.

✅ Tailored for the Workplace: All jokes and pranks are office-appropriate, ensuring fun without crossing the line.

Free Email Updates:

Plus, sign up now and you’ll receive the latest jokes and funniest office anecdotes every week, absolutely free. Keep your humour arsenal updated and your office mates entertained!

Call to Action:

Download Your Free eBook Now! Just enter your email and let the office fun begin!

Privacy Reassurance:

We value your privacy. Rest assured, your email address is safe with us and will never be shared with anyone else.

NOTE: The headlines and subheadlines will almost always require some more work. Please refer to Module Four for tips on creating headlines using ChatGPT.

Here is another example:

➡️  “The squeeze page is for a free report showing stressed and busy business owners and managers a list of practical ways in which they can be more productive and automate everyday tasks, such as social media posts, customer service queries, scheduling, AI tools etc, using the latest free apps and tools. I’ll also send them more free tips and strategies for saving time and stress in my weekly newsletter. My target audience is business owners and managers 35-55, male. Here are my suggestions for bullet points (please use these). * The lazy way to get your social media messages planned, scheduled and posted for you! * Revealed, this one trick will slash the time you spend on emails by HALF * Instantly supercharge your focus and concentration by listening to this on your headphones for 5 minutes.“

ChatGPT will give you something like this:

Headline:

“Master Your Time: Discover Top Automation Secrets in Our Free Report!”

Main Benefit Paragraph:

Attention busy business owners and managers! Are you drowning in daily tasks and seeking a lifeline? Our free report unveils a goldmine of practical strategies to automate your routine tasks using the latest free apps and tools. Say goodbye to endless to-do lists and welcome a new era of efficiency and reduced stress.

Bullet Points (Specific Benefits):

The Lazy Way to Social Media Success: Learn how to get your social media messages planned, scheduled, and posted automatically – without lifting a finger!

Email Efficiency Hack: Uncover a simple yet powerful trick to slash the time you spend on emails by half. More time for what truly matters!

Boost Your Brainpower: Instantly supercharge your focus and concentration by listening to this unique audio for just 5 minutes – perfect for those high-pressure moments.

Free Weekly Newsletter:

By signing up, you’re not just getting a report – you’re unlocking a weekly treasure trove of time-saving tips and stress-reducing strategies, delivered straight to your inbox. Stay ahead of the curve with our curated insights and advice.

Call to Action:

Download Your Free Report Now! Enter your email to start transforming your workday efficiency.

Privacy Reassurance:

We respect your privacy. Your email address is strictly for sending you valuable insights and will never be shared with third parties.