➡️ Step One: Feed ChatGPT the Brief

Before you ask Chat GPT to carry out any copywriting task, you need to feed it the essential information it needs.

✅ Who you are (your brand and our backstory)

✅ What your product is, along with the tagline

✅ Who you are aiming to attract (Your customer Avatar) including their goals and pain points.

✅ Your product’s benefits and USP

Additionally, you need to state what the ‘call to action’ will be. That is, what the person needs to do, eg, click the link to order, sign up for free, subscribe now.

Fortunately, you have already done all the groundwork in this blueprint.

➡️ “I need you to act as my copywriter and carry out some tasks. First, I need to feed you all the relevant information. [INSERT Who you are, your brand and our backstory] [INSERT What your product is, along with the tagline [INSERT Your customer Avatar with goals and pain points ] [INSERT Your product’s benefits (your bullet points and USP).“

For example…

➡️ “I need you to act as my copywriter and carry out some tasks. First, I need to feed you all the relevant information.“

1. Brand Story – I’m a mother of four, a lifelong vegan. Twenty years of veganism and the daily ballet of juggling different dietary needs and tastes of my family inspired me to create a solution – a digital planner that simplifies shopping and meal planning. As a busy mother, I understand the challenges of cooking nutritious, budget-friendly meals for a large family. . Our brand is rooted in three fundamental values: unwavering commitment to veganism, nurturing our environment, and ensuring good nutrition for children. We’re on a mission to help families embrace healthy eating without the associated stress and cost.
2. Product -a family digital diet planner for stressed parents striving to maintain a healthy, vegan lifestyle, includes recipes, meal plans, shopping tips, moneysaving tricks, nutritional guide – tagline: ‘Healthy Vegan Family Cooking Without the Hassle’.
3. Customer Avatar and pain points: Sarah is a 35 year old mum of 3 with a job who is passionate about veganism and the environment and wants her kids to have a balanced vegan diet, but worries they will miss out on nutrients, she doesn’t have time to plan for meals and she’s always overspending, or struggling to cook a healthy meal because the right ingredients are in the cupboard, the cost of living is causing stress and she feels like she is letting her family down. She is looking to make nutritious food. Her pain point is that she struggles to organise herself and get the shopping done and finds it takes too much time and money.
4. My product is a family vegan diet planner steps in – it’s not just a tool, it’s a lifeline for stressed parents striving to maintain a healthy, vegan lifestyle without the cost and time, with all the planning ‘done for you’. It is the only UK-based family-focussed vegan planner of its kind available.

TIP: You can also feed the AI a copy of the customer’s questionnaire answers which you carried out in module one.

As soon as you enter this, ChatGPT will immediately start drafting examples of copy for you. I recommend you press STOP.