➡️ Step One: Business Name

Start with the avatar you created in ChatGPT, using the same conversation.

➡️ “I am going to feed you my customer avatar so that you can help me come up with ideas for naming my business: [INSERT AVATAR.].“


➡️ “I am going to feed you my customer avatar so that you can help me come up with ideas for naming and branding my business: Nathan is a 35-year-old male office worker in a modern, laddish style. He’s slightly stressed but maintains a good-natured, humorous expression, reflecting his love for sarcastic and edgy humour. He’s dressed in smart-casual office attire and likes mugs with witty quotes that impress his co-workers. He often checks his phone, with social media apps like Facebook and Instagram.“

You’d get:

Based on the customer avatar of Nathan, a 35-year-old male office worker with a modern, laddish style and a penchant for sarcastic and edgy humour, here are some ideas for naming and branding your business:

Business Name Ideas:

  • WitWork: Reflecting Nathan’s love for wit and his office work environment.
  • SarcasDesk: A blend of sarcasm and desk, suitable for an office worker with a sense of humour.
  • OfficeQuirk: Highlighting the quirky, humorous aspect of Nathan’s office life.
  • BalancedBrew: A nod to his struggle with work-life balance and his love for a witty mug of coffee.
  • EdgyOffice: Capturing his edgy humour within the office setting.
  • DeskJester: Combining his role at the office with his jester-like humour.
  • HumorHive: Suggesting a buzzing office environment filled with humour.
  • MugMusings: Referring to his mug with witty quotes, a staple in his daily office life.
  • Sarcoffice: Merging sarcasm with office, for a unique, edgy brand name.
  • LaughLines: Playing on the idea of laugh lines both as a feature of ageing and lines of humour.

You can also refine it and get more results using this follow up:

➡️ “Suggest more business names that would appeal to them, focusing on [insert relevant keywords or values].“


➡️ “Suggest more business names that would appeal to them, focusing on “irreverent”, “dark”, “funny”, “gift”, “seasonal”, “personalised”, “topical.”

ChatGPT might provide you with more targeted ideas.,

  • CheekyCups: Emphasising the irreverent and cheeky nature of the mugs.
  • GallowsHumorMugs: Highlighting dark, gallows humour in mug designs.
  • SnarkSips: A name that plays on the concept of sipping coffee while enjoying snarky humour.
  • QuipCups: Focused on witty, quick remarks and jokes on mugs.
  • SeasonalSarcasm: Specialising in seasonal themes with a sarcastic twist.
  • PersonalPuns: Offering personalised mugs with puns and humorous quotes.
  • TopicalTumblers: Featuring mugs with current, topical humour.
  • MockMugs: A playful take on mugs that mock and entertain.
  • JesterJava: Combining the idea of a jester’s humour with coffee.
  • WittyBrewWare: Focusing on witty content for coffee ware.

You can also try this:

➡️ “Suggest more unique business names that are trendy yet distinct in the field of [your industry], considering the keywords [list your keywords].”

You can also use ChatGPT to come up with a logo for your business.

➡️ “Can you provide tips on creating an impactful logo for my brand in the [niche/industry]“

ChatGPT will provide something like this:

  1. Understand Your Brand Personality: Your brand revolves around playful, entertaining mugs that mock. The logo should reflect this unique personality – consider using whimsical elements, bright colours, and a fun typeface to convey playfulness and humour.
  2. Simplicity is Key: A simple design is often the most memorable and easily recognizable. Avoid cluttering the logo with too many elements or overly complex designs. A straightforward, clean design can be very effective.
  3. Colour Choices: Colours evoke emotions and convey messages. For a brand like MockMugs, vibrant and lively colours can emphasise the fun and playful nature of your products. However, it’s also important to ensure good contrast for readability, especially if the logo will be displayed on various backgrounds.
  4. Typography Matters: The font used in your logo should align with the brand’s personality. A fun, quirky font might work well for MockMugs, but make sure it’s legible, especially at smaller sizes.
  5. Versatility and Scalability: Your logo should look good in different formats and sizes – from tiny icons on a website to larger prints on packaging. It should be legible and visually appealing in both colour and black and white.
  6. Iconography: Since your brand is about mugs, incorporating a mug into the logo design can be a direct and effective way to communicate what your business is about. However, the challenge is to do it in a way that’s unique and not too literal.
  7. Storytelling: Sometimes, a logo tells a story or includes a hidden element that creates a talking point. This could be particularly effective for a brand like yours that has a playful and humorous tone.

➡️ “Please suggest a logo design for my [product/service] using Dall-E”

Finally, you can also get ChatGPT to come up with a complete branding package.

  • Note down your USP
  • List gaps in the market that you are filling.
  • Include the values and emotions you want to convey.
  • Include your preferred style for the logo – minimalistic, modern, classic, etc. Also any colour and font preferences.

➡️ “Act as my branding expert. The product is a bamboo toothbrush multi-holder and brush set to sell on Etsy. It is 100% recycled, plastic free and biodegradable. It is aimed at design conscious people with a family who have strong ethics about the environment. It’s the only one that allows you to hold all the family brushes as well as toothpaste. My logo should be minimalistic. Green and brown colour scheme. elegant contemporary font.“

Now use these follow-up prompts:

➡️ “Come up with X number of brand names.“

The AI will reply with something like…

  1. EcoBrushFamily
  2. BambooNest
  3. GreenGrasp
  4. NatureMingle
  5. EcoHold

Pick one and ask it to use its DALL-E function (if you have ChatGPT Pro) to suggest a label design.

➡️ “Let’s go with BambooNest. Now come up with a logo design.“

You will get ideas like these.

[IMPORTANT NOTE: You will see that Dall-e can come up with great designs BUT doesn’t quite get the text right. But don’t worry – there is a very simple fix. Take a look at the accompanying video for this module and I’ll show you how to quickly fix this!]

Then use these prompts:

➡️ “Come up with a Packaging Concept”

ChatGPT will give you advice on material, design, functionality, branding and what info needs to be on the packaging.

➡️ “Craft me a clear and compelling marketing message”

It will give you a long marketing copy message that you can use for your listing, stating the USP, benefits and values.

➡️ “Give me some Visual Elements for Branding (eg patterns or icons)”

You’ll get some written advice on what to include.

➡️ “Give me some textual content (like taglines) to use in branding and marketing materials”.

You’ll get something that looks like this:

  1. Eco-Conscious Taglines: Craft taglines that emphasise sustainability, such as “Nature’s Embrace for Your Family’s Smile” or “Green Elegance in Every Brush.”
  2. Product Descriptions: Use language that highlights the product’s eco-friendly and family-friendly aspects. Phrases like “Sustainably Sourced,” “Family-Centric Design,” or “Eco-Friendly Elegance” can be effective.
  3. Storytelling: Develop a narrative around BambooNest, focusing on the journey of creating an eco-conscious product for families. This story can be shared across your website, brochures, and social media.
  4. Educational Content: Provide content that educates your audience about sustainability and the importance of eco-friendly products. This can include blog posts, social media content, and informational inserts in your packaging.
  5. Customer Testimonials: Highlight positive reviews and testimonials from families who have used your product. This adds a personal touch and builds trust with potential customers.
  6. Calls to Action (CTAs): Use compelling CTAs like “Join the Green Revolution,” “Elevate Your Family’s Eco-Practices,” or “Shop Sustainably.”

You can then use this material to create your listing later.

Here’s another example:

➡️ “Act as my branding expert. The product is a series of digital planners to sell on Etsy aimed at people  in their 40s and 50 who want to overcome health problems or achieve health goals – eg, getting fit, losing weight, eating healthily, managing pain, and reducing stress. Each planner comes with planners, schedules and diaries, but also practical information including exercises, recipes, meal planners, nutritional supplement recommendations etc.  My logo should be positive and energetic, inspiring confidence. Blue in the colour scheme. Elegant contemporary font.“

➡️ “Come up with 2 brand names.

VitalityBlueprints: This name suggests a comprehensive guide or plan for achieving vitality and health. It resonates with an audience looking for structured, practical advice on improving their health and wellbeing.

ElevateWellness: This name emphasises upliftment and enhancement in the realm of health and wellness. It appeals to those seeking to elevate their current state of health to a higher level, suggesting progress and improvement

➡️ “let’s go with number one. Design me a logo.“

[IMPORTANT: Don’t forget to check out the accompanying video below where I will show you how to fix the text for your logo.]

Here are some taglines and textual content ideas that you can use in your branding and marketing materials for “VitalityBlueprints”:


“Blueprint Your Way to Vibrant Health”

“Energise Your Life, Plan Your Vitality”

“Age is Just a Number, Vitality is Forever”

“Redefining Wellness at Every Age”

“Craft Your Health, Design Your Life”

Marketing Slogans:

“Unleash a Healthier You with Every Page”

“Where Every Step Leads to Healthier Living”

“Turning Goals into Achievements, One Day at a Time”

“Empower Your Wellness Journey”

“Plan Today, Thrive Tomorrow”